Showlove

ShowLove is a mobile app that allows users send gifts to the people they care about from the comfort of their homes. It focuses on gift and gift deliveries, however, it is not restricted to special occasions only. A user can send recurring gifts or fulfil their duties through the app. They can select gifts from the gift categories, which go as low as buying airtime for someone and as high as buying designer brands for them.

The demand for sending packaged gifts from the convenience of one's own home is constantly increasing, and some individuals have attempted to find methods for automating the gift-sending process. Unfortunately, in Nigeria, the only available gifting vendors primarily operate through social media. Currently, the most viable option for planning a surprise gift for someone is to hire these vendors or to personally plan and send the gift, which can be a time-consuming and arduous task. As a result, many people simply resort to sending cash instead. Additionally, many vendors end up disappointing their customers or causing unnecessary drama.

The survey research was done to find out the various platform or favourite medium of sending gifts and gift experiences to people as well as gather a holistic view of their problems or the challenges they encounter with these processes.

The interview was carried out to delve deeper into the reports gathered. I was able to find willing participants from the survey to discuss with, gaining more insights into the problem. The user interviews revealed several key opportunities where Showlove can solve issues and deliver results:

• Convenience and time-saving — Showlove's platform can come in as a time-saving solution that allows users to easily browse and select gifts, make payments, and have the gift delivered directly to the recipient.
• Variety of gift options — Showlove could offer a wide variety of gifts including food and beverage, fashion, and lifestyle products.
• Security and trust — Showlove's platform can portray as trustworthy and secure, with users feeling confident using the platform for their gift-sending needs.
• Delivery options — Showlove can provide users with the ability to choose the date and location of gift delivery across the entire country.
• Customer service — Showlove will leverage this opportunity by making sure her customer service team are responsive, empathetic and helpful.

A product's Information Architecture is crucial in designing an intuitive and easy-to-use platform for our users. I conducted a thorough analysis of our users' needs, behaviours and preferences. This allowed me to create a clear understanding of what information and features to include. Based on this analysis, I created a site map and a navigation structure that are logical, consistent and user-friendly. I also created user flows, wireframes and prototypes to test and validate the IA with our users.

At Showlove, we've designed an onboarding flow that starts with a splash screen animation and then introduces the user to the app. To make sure our users don't waste any time, we've simplified the process to just two screens. When users first launch the app, they are asked to either create an account or sign in. Creating an account requires email address, full name, and a password — then email verification. For returning users, logging in requires password or biometrics authentication.

The ShowLove homepage showcases all the exciting features available on the app. At the top, users can access their user profile and view notifications. The quicklinks section has four important tabs: Send Gifts, Pending Gifts (with a Reminders tab), Top Up, and Subscriptions. The body presents the different categories and types of gifts available. For returning users, the app provides a more personalized experience based on their interests and preferences.

On the Explore page, users can discover the wide variety of gift options available on the platform. They can either search for a specific item or use the filters to simplify their choices. They can also narrow down their search based on events or the type of gift they want to send. After selecting an item, the user is taken to an overview page where they can choose to send the gift now or continue browsing.

Sending a gift process can be tedious and to make that process less tedious, we worked on an easy flow that helps the user send a one-time or recurring gift to their loved ones.

• Browse the available gift categories or use the search function to find the perfect gift.
• Click on the desired gift item to view more details, including price, description, and delivery options.
• Click on 'Add to Basket' to proceed to checkout.
• At checkout, enter the recipient's name, email address, and delivery address.
• Select your payment method, enter your payment details, and click 'Pay Now' to complete.
• ShowLove will handle the rest — packaging and delivering the gift to the recipient.
• You will receive a notification once the gift has been delivered.

The wallet feature on Showlove allows users to add funds to their account which they can use to purchase gifts and subscriptions. The wallet section also includes a transaction history where users can view their past transactions and filter by date. They can also view their card details, delete cards, and select their default payment method for charges.

At Showlove, we have named our shopping cart "Love Basket" to fit with our brand identity. Love Basket is divided into two tabs: a list of saved items while browsing, and a send-now tab for items ready to go. Users can enter recipient details, select from saved beneficiaries for quicker checkout, view past purchases and order history, and resend a gift to the same or a different recipient.

I conducted a usability test to evaluate the user experience and usability of the Showlove mobile app prototype. During the usability testing, participants performed specific tasks like finding a particular gift or completing a purchase. The goal was to identify any issues or challenges users may face while using the platform and gather feedback for improvement.

In response to user feedback about the need to add events and receive reminders for them, I made some changes to the platform. I removed the 'Send Gift' option from the quicklink and replaced it with 'Occasions'. This new feature allows users to view their latest and upcoming events, add new occasions to the list, and set a date and time to be reminded — without having to shop for gifts immediately.

We made necessary design corrections using the insights gathered from the previous usability study. Subsequently, a second round of testing was conducted and the results were positive across all aspects of the platform.

For the Showlove project, I created a comprehensive style guide and a set of reusable components. The style guide includes guidelines for typography, color palette, iconography, and layout. It also defines the overall look and feel of the brand, which is fun, cheerful, and modern. The components are designed to be flexible and modular, so they can be easily combined to create different screens and layouts.

The landing page for Showlove's website is designed to be visually appealing and easy to navigate. The hero section features a beautiful image and a clear call to action, inviting users to Download the App. The page is designed to highlight key features and benefits of the platform. The layout is clean and modern, with a consistent color scheme and typography that helps to establish a strong brand identity.

Finally, collaboration and communication with stakeholders, team members, and users are crucial to the success of any project. It is important to keep everyone involved in the project informed and engaged throughout the process.

Thank you for taking the time to read through this case study on the Showlove project. I hope you found it informative and helpful. If you have any feedback or questions, please feel free to reach out to me at missjoycered@gmail.com. I appreciate your support and look forward to hearing from you.